{"id":9356,"date":"2025-09-10T19:24:18","date_gmt":"2025-09-10T19:24:18","guid":{"rendered":"https:\/\/mcgfinal.aonhub.com.br\/?p=9356"},"modified":"2025-11-19T16:02:09","modified_gmt":"2025-11-19T16:02:09","slug":"mcg-na-midia-a-importancia-do-tone-at-the-top","status":"publish","type":"post","link":"https:\/\/mouraocampos.com.br\/en\/mcg-na-midia-a-importancia-do-tone-at-the-top\/","title":{"rendered":"MCG in the Media: The importance of \u201cTone at the Top\u201d"},"content":{"rendered":"<p>Our Compliance coordinator,&nbsp;<strong><a href=\"https:\/\/www.linkedin.com\/in\/marina-stroppa-vilas-boas-a01289100\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marina Stroppa<\/a><\/strong>, contributes an article to Migalhas addressing a topic increasingly central to corporate environments: the importance of the \u201cTone at the Top\u201d.<\/p>\n\n\n\n<p>Using the recent Ultrafarma scandals as a case study, Marina highlights that a compliance programme can only be effective when it has the genuine commitment of senior leadership. Beyond policies and audits, it is the example set by executives that ensures the effectiveness of integrity, governance, and ethics within organisations.<\/p>\n\n\n\n<p>The article demonstrates how compliance, when integrated into business strategy, protects assets, strengthens reputation, and enhances competitiveness in increasingly demanding markets.<\/p>\n\n\n\n<p>Check out the full article&nbsp;<strong><a href=\"https:\/\/www.migalhas.com.br\/depeso\/439709\/ultrafarma-e-governanca-corporativa-a-importancia-do-tone-at-the-top\" target=\"_blank\" rel=\"noreferrer noopener\">clicking here<\/a><\/strong><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Nossa coordenadora de Compliance, Marina Stroppa, assina artigo no Migalhas sobre um tema cada vez mais central no ambiente corporativo: a import\u00e2ncia do \u201cTone at the Top\u201d. <\/p>","protected":false},"author":1,"featured_media":10112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,42,69,70],"tags":[],"class_list":["post-9356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-na-midia","category-equipe-mcg","category-publicacoes","category-representacao"],"_links":{"self":[{"href":"https:\/\/mouraocampos.com.br\/en\/wp-json\/wp\/v2\/posts\/9356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mouraocampos.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mouraocampos.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mouraocampos.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mouraocampos.com.br\/en\/wp-json\/wp\/v2\/comments?post=9356"}],"version-history":[{"count":1,"href":"https:\/\/mouraocampos.com.br\/en\/wp-json\/wp\/v2\/posts\/9356\/revisions"}],"predecessor-version":[{"id":12817,"href":"https:\/\/mouraocampos.com.br\/en\/wp-json\/wp\/v2\/posts\/9356\/revisions\/12817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mouraocampos.com.br\/en\/wp-json\/wp\/v2\/media\/10112"}],"wp:attachment":[{"href":"https:\/\/mouraocampos.com.br\/en\/wp-json\/wp\/v2\/media?parent=9356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mouraocampos.com.br\/en\/wp-json\/wp\/v2\/categories?post=9356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mouraocampos.com.br\/en\/wp-json\/wp\/v2\/tags?post=9356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}